On 22-25 May 2023, as part of the Erasmus+ programme, we were visited by academics from Alikhan Bokeikhan University in Semey, Kazakhstan – Alexandr Koichubayev, PhD and professor Vesselin Blagoev, PhD.
Dr Koichubayev gave a lecture to a group of students from the WANS branch office in Elk. He spoke about innovative trends and foresight, project management standards, Agile SCRUM – innovation tools for project management, and team building in project management.
Professor Blagoev’s classes, in turn, focused on topics such as New Marketing Defined, Marketing Mix 4P, Market Segmentation and Targeting, Marketing Positioning, Branding, E-, M-, Internet and Social Media Marketing, as well as cultural specifics and related marketing communications.
– I and my colleague Dr Koichubaev were also received by the Rector of the Eastern European University of Applied Sciences in Bialystok and we had an excellent discussion about our cooperation – admits Prof Blagoev.
It was a great pleasure for us to have these two gentlemen as guests at our university and it we hope that they will be frequent guests here.