Enjoy a recording of a speech by MBA WANS Business Club’s special guest, Stan Phelps. The topic of the training is “How to strengthen differentiation to stand out in the market”.
Stan Phelps is a “Forbes” contributor, TEDx speaker, IBM futurist, certified speaker and author of the best-selling “Goldfish” series, as well as an instructor at the ANA School of Marketing and Rutgers Business School. As a speaker, he seeks to change the marketing paradigm by encouraging audiences to focus on experience as the ultimate competitive differentiator. Phelps believes that purposeful DX wins the hearts of employees and customers, and that differentiation ultimately increases loyalty, retention, referrals and results. His goal is to exceed expectations and inspire attendees in a way that they simply have to talk about and won’t soon forget.
The video can be found below.